A Powerhouse Team
A rare combination of brand-building mastery, technology-driven scaling, and world-class manufacturing
Chirag Beria
Co-Founder & Brand Architect
Built and scaled one of India's fastest-growing baby-care brands from ₹0 to ₹500 Cr revenue. Expert in digital-first scaling, marketplace dominance, and consumer psychology. Successfully competed against multinational giants in trust-driven categories.
Vikul Bansal
Co-Founder & Manufacturing Excellence
Operates one of India's leading pharmaceutical manufacturing facilities with global export capabilities. World-class infrastructure with stringent quality certifications (GMP, ISO, FDA-compliant). Expertise in formulation R&D and regulatory compliance.
Nitin Dhiman
Co-Founder & Technology Leader
Founder of Maxabout.com, one of India's most popular automotive platforms. 20+ years of IT industry experience across India and the USA. Expert in scalable technology solutions, digital-first growth, and e-commerce optimization.
Our founding team brings together proven expertise in brand building, digital innovation, and pharmaceutical-grade manufacturing—eliminating typical startup vulnerabilities.
Our Vision & Opportunity
Capturing India's beauty revolution with authentic, science-backed brands built for the modern Indian consumer
Market Size & Growth
Indian personal care market valued at ₹1,50,000+ Cr and growing at 15-20% CAGR with strong premiumization trends.
Consumer Evolution
60%+ of beauty purchases now happen online. Consumers demand authentic storytelling, transparent ingredients, and clean-label products.
Digital-First Era
Technology-driven growth, influencer trust, and social commerce are reshaping how Indian consumers discover and buy beauty products.
Quality Standards
Pharmaceutical-grade manufacturing with GMP, ISO, and FDA compliance ensures superior product quality and consumer trust.
India's Premier Multi-Brand Beauty Portfolio
Operating multiple premium brands with a unified approach: clinical efficacy, authentic storytelling, accessible luxury pricing, and direct consumer engagement.
Our Story
From proven track records to building India's premier multi-brand beauty portfolio
The Genesis
After successfully building and scaling a baby-care brand to ₹500 Cr revenue, our founding team recognized a massive whitespace in India's beauty market. While international brands dominated premium shelves and legacy Indian brands held the mass-market, there was an opportunity for authentic, Indian-origin, digitally-native brands combining clinical efficacy with accessible luxury.
The Indian consumer was evolving—demanding transparency, trading up to premium products, and placing trust in authentic brand storytelling over traditional advertising.
The Portfolio Approach
Unlike single-brand startups, we're operating a multi-brand powerhouse. This portfolio strategy allows us to capture different segments—men's grooming, unisex skincare, and future categories—while diversifying risk and maximizing growth potential.
Each brand is backed by our world-class pharmaceutical manufacturing facility, ensuring pharmaceutical-grade quality standards, superior margins through vertical integration, and the ability to scale rapidly without supply chain vulnerabilities.
The Competitive Edge
Our unique combination of proven brand-building expertise, technology-driven digital scaling, and owned manufacturing creates a rare competitive moat. We're building brands with authentic stories, direct consumer engagement, and data-driven optimization.
Two Brands, One Vision
Science-backed formulations meeting authentic consumer needs across premium skincare and men's grooming
Chavelle
Biohacking Beauty
Intelligent unisex skincare based on skin biology, not gender stereotypes. Advanced formulations using peptides, ceramides, and niacinamide that activate skin's natural repair processes.
- •Cellular hydration serums
- •Anti-aging night repair
- •Barrier-restore moisturizers
- •Gender-neutral efficacy
Hombria
Modern Men's Grooming
Science-backed, no-nonsense grooming essentials designed for the modern Indian man. Clean, masculine, results-driven products that fit real male lifestyles.
- •Deep cleanse with caffeine
- •Cooling post-workout gels
- •Fast-acting anti-aging
- •Fragrance-neutral formulas
Combined addressable market of ₹50,000+ Cr with strong growth tailwinds and premiumization trends
Our portfolio strategy diversifies risk while capturing multiple high-growth segments
Let's Build Something Legendary
Whether you're interested in partnership opportunities, brand collaborations, or learning more about our portfolio, we'd love to hear from you.